College Countdown

Content for parents of high school JRs and SRs preparing for college.

“We admire Eric’s unwavering commitment to high-quality content. He makes us look good.”

Doug Harrison
Senior Director of Marketing
TIAA Financing Inc.

ScholarShare 529 is California’s college savings plan. They want to support existing account owners on the cusp of tapping into their college savings by providing information about transitioning to college. So we created the College Countdown website, a one-stop-shop for account owners with teenagers about to start college. With over 200 articles, videos, and timelines across seven categories, the site drew nearly 30,000 visitors within the first six months.

Back to Work

Over 200 pieces of content across seven categories.